Privacy policy

The Shoe Club, theshoeclub.com.au Last updated: 22 July 2026

The Shoe Club ("we", "us", "our") handles your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy explains what we collect, how we use it, who we share it with and the choices you have. Our website and services are directed to customers located in Australia.

1. What we collect

  • Identity and contact details: your name, email address, phone number, delivery and billing address.
  • Order information: the items and sizes you purchase, your order history, and any returns or support requests.
  • Payment information: payments are processed by our payment providers (such as Shopify Payments, PayPal and Zip). We receive payment confirmation and limited transaction details; we never store your full card number.
  • Account information: login details and saved preferences, if you create an account.
  • Content you submit: reviews, ratings, photos and messages you send us, along with the name or handle you provide.
  • Device and usage data: IP address, browser and device type, pages viewed, referral source and how you interact with the site, collected through cookies and similar technologies.
  • Marketing preferences: your subscription status and how you interact with our emails.

2. How we collect it

Directly from you (at checkout, when creating an account, joining our mailing list, contacting us or leaving a review); automatically through cookies, pixels and analytics tools when you use the site; and from our service providers (for example, payment and fraud-screening results from payment providers, or delivery status from carriers).

3. How we use your information

  • To process, pack and deliver your orders, including sharing the details needed with our production and fulfilment partners and delivery carriers.
  • To take payment and to detect and prevent fraud and misuse.
  • To provide customer support and to process returns, refunds and warranty claims.
  • With your consent, to send you marketing emails such as new-style previews and member offers. You can unsubscribe at any time.
  • To show you relevant advertising and measure its performance on platforms such as Google and Meta, including retargeting and conversion measurement.
  • To understand how the site is used and to improve our range, content and service.
  • To display customer reviews on the site.
  • To meet our legal, tax and accounting obligations.

4. Cookies, pixels and analytics

We use cookies and similar technologies in four categories: essential (checkout and security), functional (remembering your preferences), analytics (such as Google Analytics 4) and advertising (such as Google Ads and the Meta Pixel with Conversions API, which may share hashed order and browsing events with those platforms to measure and improve our ads). We also use email tools such as Klaviyo to manage our mailing list.

You can manage cookies through your browser settings, and manage ad personalisation through Google's Ads Settings and Meta's ad preferences. Blocking essential cookies may prevent checkout from working.

5. Who we share your information with

  • Shopify, which hosts our store and processes data on our behalf.
  • Payment providers, such as Shopify Payments, PayPal and Zip, to process your payment.
  • Production and fulfilment partners and delivery carriers, who receive the details needed to prepare and deliver your order (your name, delivery address and contact details). Some of these partners are located outside Australia, in particular in China, where most of our pairs are prepared. When we share information overseas, we take reasonable steps to ensure it is handled consistently with Australian privacy standards and used only to fulfil your order.
  • Marketing, analytics and email providers, such as Google, Meta and Klaviyo, as described in section 4.
  • Our reviews platform, to collect and display customer reviews.
  • Professional advisers, regulators or law enforcement, where required or permitted by law.

We do not sell your personal information. Service providers may only use your information to provide their services to us; advertising platforms also handle data in accordance with their own privacy policies.

6. Your marketing choices

Every marketing email includes an unsubscribe link, and you can opt out at any time by contacting us. We action opt-outs promptly. Service messages, such as order and delivery confirmations, are not marketing and will still be sent.

7. How long we keep your information

We keep personal information for as long as reasonably necessary for the purposes above and to meet our legal obligations. For example, transaction records are kept for the periods required by Australian tax law. After that, we delete or de-identify it.

8. Security

We take reasonable technical and organisational steps to protect your information, including encryption in transit and limiting access to those who need it. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

9. Children

We sell children's footwear, but our website and services are intended for adults. Purchases for children are made by a parent or guardian, and we do not knowingly collect personal information from children.

10. Access, correction and complaints

You can ask us to access or correct the personal information we hold about you, or raise a privacy concern, by contacting us at support@theshoeclub.com.au. We will respond within a reasonable period, usually within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last updated, and any material changes will be flagged on the site.

12. Contact

Privacy questions: support@theshoeclub.com.au, or through the contact page on our website.